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Year Review - 2020

Martin Ruff

A socially distanved event in full swing, with a trailer stage set up and an audience watching in small groups. The sun is setting on the horizon and the light is fading. The stage PA wings are decorated with banners.


2020 - The year the events industry came to a stop.


At the beginning of 2020, our order books were full with summer events, but lock-down in March saw virtually everything cancelled.


As a company, we were in a fairly good position, with all our equipment being owned by the company, and very little in the way of finance and loans to repay, but like any company, we still have running costs and we were unsure of how long the industry would be in crisis. 


It's been a tough year and like many we took on the jobs that were offered, whenever we could, but it wasn't until July, nearly six months since the start of the pandemic, that we saw work come in.


We were approached by one of our regular clients to provide a service for something new - a socially distanced event for up to 1000 people. 


You can read more about what we did in our post Case Study - Socially Distanced Events.


Wide shot of a socially distanced event, with a trailer stage in the background and an audience sat on picnic tables 3 metres apart.

Being an outdoor event specialist, we were at an advantage because outdoor spaces reduced the risk of infection, as Pro Global Events mention in their blog post 5 Socially Distanced Event Ideas. The events industry was changing and we needed to be ahead of the curve when it came to what we could offer. Once we knew we could pull off a social distanced event, like we did at Colesdale Farm, it opened up a plethora of opportunities for us.


Vortex Events, a company local to us hosted a summer of open air cinema events called The Screen Space as a response to socially distanced event. You can read more about it on their blog The Screen Space 2020.


Eventbrite have written a guide on Everything you Need to Know to Host Socially Distanced Events to help Event Managers develop plans for 2021 that are safe and user friendly.


A socially distanced event at Colesdale Farm, where the audience sits at picnic tables in front of a Trailer stage with PA wings

The event we worked on had to follow all the goverment guidelines throughout the duration of the event, which was seven weeks and the unpredictability of it getting cancelled at a moments notice was something we had to work with throughout.


All those attending (including our team) had to comply with the government test and trace, but there were no reported outbreaks of COVID-19. So it goes to show that with a little thought, care, and attention it is possible to provide an event while complying with the requirements of social distancing.


If nothing else, it ensured that all the event industry suppliers for this event were able to earn just enough to live another day and be in a position to offer their services for the 2021 season.


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