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Year Review - 2021

Martin Ruff

A look back over 2021

COVID has been a killer for the events industry and like 2020, this year has been a struggle. At times, it felt like we were staging a piss-up at a brewery, but joking aside, we have been lucky to have had enough events to see us through the Corona crisis. We have seen the loss of some of our closest competitors, who haven't been able to whether the storm, so we are grateful to still be here.


Many of our regular clients couldn't make a commitment to put on event in either 2020 or 2021, and as such were not able to use our services for an event. We did manage to attend the London Chinatown Chinese Association's Autumn Festival in London, and also some smaller events like the Hertford Remembrance Service on November 11th. It was interesting to see some local authorities refuse to entertain the idea of hosting events, yet others became our only clients this year and were desperate to show solidarity in the community.



Trailer stage set up in a square in london, with Chinese lanterns hanging above it. Crews are setting up the equipment.


We saw an upturn in events this year compared to the last, especially through July to October, but due to the higher levels of COVID at the beginning of winter, we lost most of the Christmas work we rely on to see us through our quieter season.


We're now hoping to see the back of any COVID restrictions by the end of the winter season and expect to start filling the diary with plenty of summer bookings. This can only be helped by the Queens Platinum Jubilee celebrations in June.


We're already getting enquiries from new and regular clients, so please don't leave it too long before getting in touch for 2022 events.


Thanks to all our clients through 2021, you have helped one more company to see it through COVID.


Martin and the team 

Herts Stage Hire

(Koncept Productions Ltd)


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